A Chinese adjective used to
describe a person's fear of losing out (to someone else). Kiasu is a
traditional Chinese word, but is most popular in Singapore
Kiasu describes being (or a
person who is) greedy, unwilling to share, or competitive in order to advance
one's self. Examples of Kiasu include driving aggressively to get to the front
of a traffic line or registering young children early at top schools, prior
even to knowing the child's aptitude. Kiasu describes the idea that one must
outdo and outshine all others, have more of any given thing, pay the least
amount for items (thereby getting the best deal) and always be the first or
best.
This concept has been
applied to such financial ideas as marketing campaigns, store sales and
understanding market psychology.
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