Understand the host's country, values, customs,
and believes. Don't assume that your
values are shared.
When you are in a foreign country, you are a
guest. They are the host and they have
the power.
You are a foreigner and you will never really understand
them.
Multi-National Corporations get their competitive
advantage from their ability to transfer their experience across borders and
avoid mistakes.
International investment is a long-term
investment. The measures of its return
should also be a long-term one.
You will have little success without true respect
for the host country and its people. If
you do not respect them, they'll know it.
In international business there
is a lot of room for ethical decision making. Act as your own policeman.
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