Collateral Damage

Collateral Damage - Part 4: Prearing for a Tough Year Ahead: The Outlook, the Crisis in Perspective, and Lessons from the Early Movers.

In this fourth part of our Collateral Damage series, we consider the outlook for 2009(including the likely effect of the crisis on consumers around the world), revisit the history of the crisis in order to understand why the economic story has developed as it has, describe the very varied assumptions that some major companies are making for 2009, and detail how four major companies responded early to the crisis. We also include three appendixes. The first contains an analysis of the parallels between the current recession and the Great Depression; the second provides a portrait of the recession through a series of statistical graphics; and the third describes some of the seminal events in the crisis - The Boston Consulting Group. Read on